The focus group

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 Introduction:






The focus group are communication spaces that allow us to observe interactions of memories of representations so we can say that the focus group is an open and organized group discussion with the aim of understanding social phenomena.

the essential principle is that the researcher explicitly uses the interaction between the participants both as a means of collecting data and as a point of focus in the analysis.

so we can say that the focus group becomes a sociological method in which we can use it as researchers, so in what historical context does the use of focus group situate ?

In France :


the focus groups This method became widespread after the Second World War and was used predominantly and uniquely in the so-called qualitative family, which also includes the mechanisms of in-depth individual interviews and participatory observations that take place in the context of research. ethnographic and projective approaches also in France the focus group was used in sociology in the theoretical framework of sociological interventions in 1978.

In America :

The Focus Group can be seen as a tool of creativity as in the field of marketing. It has a decisive role in the user analysis and research phase because it allows the initiation of the design of a product, service, offer or concept.











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